Cosmopolitan Tribalism
Absolutely no idea what to make of it. Not entirely sure the point that they are trying to make. This appears to be nothing more than aural/visual hipster orgasm, but the video is proposing something a bit further reaching than that. Its presumptions on transnational cultural exportation, deemed the birth of “Cosmopolitan Tribalism,” is not an unexamined phenomenon. However, there is something cheap about the way that it’s handled here. Like I said, don’t really know what to make of its sweeping anthropological claims via an American Apparel ad and MGMT soundtrack, but see for yourself?
